BORN IN SERBIA, IVANA BERENDIKA LEFT THE COUNTRY AT AGE EIGHTEEN TO TRAVEL THE WORLD AND PURSUE A CAREER IN MODELING.  DRAWN TO THE CULTURES, ARCHITECTURE, AND ART SHE WAS IMMERSING HERSELF IN, IVANA DEVELOPED AN INTEREST IN DESIGN AND ENROLLED IN PARSONS SCHOOL OF DESIGN IN NEW YORK CITY.

IN SEPTEMBER 2013, IVANA LAUNCHED HER OWN LUXURY JEWELRY COLLECTION, ARME DE L'AMOUR. FRENCH FOR "WEAPON OF LOVE", ARME DE L'AMOUR IS A BRILLIANT BALANCE OF MODERNITY AND TRADITION.  FROM GEOMETRIC PATTERNS TO RUFFLES, EACH PIECE IS INFLUENCED BY IVANA'S EClECTIC EYE FOR DESIGN.  HER CREATIVE INSPIRATION IS DERIVED FROM CONTEMPORARY ART, SCULPTURE, AND HER TIME SPENT ABROAD. 

AT LAUNCH, ARME DE L'AMOUR WAS AVAILABLE EXCLUSIVELY AT NET-A-PORTER.  OUR PIECES WERE LATER SOLD THROUGH SOME OF THE WORLD'S MOST RESPECTED LUXURY RETAILERS SUCH AS BERGDORF GOODMAN, OPENING CEREMONY, AND FIVESTORY. IVANA IS PROUD TO HAVE SINCE TRANSITIONED TO THE DIRECT-TO-CONSUMER SELLING PROCESS. 

ARME DE L'AMOUR HAS BEEN FEATURED IN VOGUE, HARPER'S BAZAAR, AND ELLE, AND IS OFTEN WORN BY CELEBRITIES SUCH AS RIHANNA, KATE MOSS, AND NAOMI WATTS.

ARME DE L'AMOUR IS FOR THE GLOBAL WOMAN CONSTANTLY LOOKING TO FEED HER CURATORIAL EYE.